The Wharton School Launches POD, e-Book Publishing Initiative
• A “Checklist Manifesto” for leaders, by globally renowned leadership expert Michael Useem, author of The Leadership Moment, Investor Capitalism, and The Go Point and Director of the Center for Leadership and Change Management at the Wharton School, drawing on a range of company examples, battlefield experiences, and the triumphant rescue of the trapped Chilean miners in 2010. Running 10,000 words, there will be two editions: an e-book and an enhanced e-book with video interviews.
• A surprising look at customer centricity that will change how you run your business, by renowned behavioral data expert Peter Fader, Co-Director of Wharton Customer Analytics Initiative. Available in e-book and digital print, the book will run 25,000 words.
• A winning strategy that will empower companies to compete globally, by leading globalization expert Mauro F. Guillén, Director of the Joseph H. Lauder Institute at the Wharton School. Available in e-book and digital print, it will run 25,000 words.
For more information on how to submit a proposal, please visit: http://wdp.wharton.upenn.edu.
About the Wharton School and Wharton Digital Press
The Wharton School of the University of Pennsylvania—founded in 1881 as the first collegiate business school—is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,800 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 86,000 graduates.
Wharton Digital Press brings together communities of readers and authors committed to identifying and solving the critical problems business managers face today. Leveraging a wide range of cutting-edge digital technologies, Wharton Digital Press helps inspire authors to develop bold, insightful messages, and communicate in creative ways with their audiences.