THE LEHIGH PRESS -- The Midas Touch. . . Again!
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Frick has proven to be the ideal choice for Lehigh, since the company was positioned in two key market niches—book components and direct mail—that both fed into his demonstrated career strengths. He immediately implemented tough love, cost-cutting measures while concurrently initiating aggressive capital investment in equipment upgrades and state-of-the-art digital technology. Frick had long been recognized as a master sales recruiter and rapidly rejuvenated Lehigh's sales and marketing engine through a combination of renewed focus and new blood.
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- Companies:
- Heidelberg
- Lehigh Press
- Places:
- Lehigh
- Pennsauken, NJ
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