The Irony of the Sales Meeting

Watch this week's Short Attention Span Sales Tip here.

Good morning!

Most sales meetings are dull enough to put even the most caffeinated rep to sleep. And here's the irony: you're asking salespeople to stop selling so they can learn how to sell more. That trade-off only works if the meeting is actually worth their time.

If you want your meetings to be effective — and not just endured — follow a few simple rules:

• Have a clear agenda. Send it in advance and stick to it.
• Start and end on time. Respect their time, and they’ll respect the meeting.
• Make it interactive. Assign a rotating responsibility for reps to lead part of the discussion (e.g., share a vertical, success story, or weekly goal).
• Keep control. Don’t let sidebars or overly chatty reps derail the session.
• Keep it short. 20–30 focused minutes beats 60 meandering ones.

A well-run sales meeting isn’t about flair or fun — though balloon animals would be cool — it’s about delivering value in a format that keeps attention and sparks action.

If your team dreads your meeting or shows up chronically late, they’re not the problem. The meeting is.

Fix it — and watch your engagement (and results) improve.

New to sales? Become a Sales Vault member and take the 90 Day New-to-Sales Program at no additional cost. Go to SalesVault.pro or call Bill Farquharson at 781-934-7036.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.