The Deregulation Of the Digital Press
The Agfa Chromapress is sporting a new i-RIP, a $30,000 Adobe PostScript RIP that Agfa is offering as a free upgrade for Chromapress 50I RIP owners.
On the variable data printing front, Agfa's Personalizer-X 2.1 and IntelliCache products are the new talk. Personalizer-X 2.1 is a new release of the Personalizer-X Quark XTension that allows the design and creation of personalized documents. The new release sports several powerful features including a new tool that allows conditional statements to be applied to the database from within QuarkXPress, on-line charting capabilities to allow data to be charted on-the-fly and scripting capabilities to enable database selection and exporting functions.
Agfa's IntelliCache, designed to streamline variable printing workflows that involve repetitive use of text blocks, images or other page elements, allows RIPed elements to be reused within the personalized print application, storing the data on the Chromapress RIP and merging the information on-the-fly. This significantly reduces the RIPing time required for print applications that vary image content at different degrees and frequencies.
Indigo is placing emphasis on its $149,000 Indigo e-Print Pro+, the company's lowest-cost digital color press designed for short-run applications such as brochures, flyers and advertising. Likewise, the Indigo UltraStream, a high-volume digital offset press capable of 8,000 iph, and the Indigo TurboStream, a six-color digital press for mid- to high- volume color print jobs, provide an avenue for printers to enter new areas of variable data printing.
Indigo reports that, throughout 2000 and beyond, personalized printing with Indigo digital presses will explode to unprecedented production volumes. The increase will be driven by the introduction of two variable information processing technologies that represent a quantum leap in releasing the power of personalized printing by making it easier, more flexible and cost-effective.
Case in point: SNAP (Swift Native Accelerated Personalization). SNAP provides variable information processing power for dramatically increased productivity, especially for large and complex personalized jobs. Available on all Indigo TurboStream presses, the technology enables most personalization jobs to be processed in real-time at full print speed—processing text and picture data on-the-fly.