The Coughing Billboard That Targets Smokers
So, two weeks into the new year, your New Year’s Resolutions might already be kicked to the curb.
However, a billboard in Stockholm, Sweden is determined to help you beat the odds — at least when it comes to quitting smoking.
Apotek Hjärtat, a Swedish pharmacy, launched an anti-smoking advertising campaign that hopes to make smokers think twice about their habit — by coughing every time they walk past. The animated billboard features embedded smoke detectors, which can sense when a cigarette has been lit up. Then, the man on the screen comes to life, coughing as a reaction to the smoke.
Check the campaign (with subtitles) out here: https://youtu.be/_Uj-MMAys4M
The campaign was created by Akestam Holst.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.