Market research, prospect qualification and lead identification are crucial, and often neglected, steps in the sales process. If only there was a more efficient way to help bridge the gap between sales and marketing…wait a second!
Perhaps we've been looking at prospecting all wrong! Integrating prospecting activities into your marketing program may be the best way for printing businesses to identify and qualify leads before handing them off to the sales team. Maybe a tele-prospecting individual training or a complete outsourced solution is available…hmmm. PI
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.