TC Printing Supports Sales Growth and Market Expansion with MGI Meteor DP8700 Xl Digital Press
MELBOURNE, FL—Oct. 23, 2012—With a philosophy of “small but powerful,” Sacramento, CA-based TC Printing knows how to differentiate itself from its peers. The addition of an MGI Meteor DP8700 XL multi-substrate digital press has catapulted the company into new markets, expanded its business and grown the printer’s customer base.
A family-owned business founded in 1986 as a Kwik Kopy, TC Printing provides customers with a broad range of four-color printing capabilities, full service finishing and binding, and the highest level of customer service. The shop caters to a wide customer base, including associations, schools, the health care industry, public relations firms and advertising agencies.
It had been offering digital printing services to customers, but management found that increasing volumes were becoming a challenge for the current digital device to keep up with in terms of consistent quality and uptime. These factors led them on a search for a higher production digital press that could meet customers’ increasing demands and also allow the firm to offer new services and capabilities to customers. After a thorough investigation, TC Printing decided to install a MGI Meteor DP8700 XL from Print & Finishing Solutions, MGI’s distribution partner for California.
“We were extremely impressed by the quality and the wide range of substrates and formats that the Meteor DP8700 XL offered,” said Jon Harris, part owner of TC Printing. “Being able to print on sheets up to 40˝ in length allows us to expand into new markets for short run, full color prints, such as wrap-around book covers, art prints and quad-fold brochures. Our customers love that they can now get jobs such as full color laser-safe letterhead and envelope packages produced in small quantities, and we love that we’re not constrained by a click charge.”
Since a lot of customers were new to digital, Harris and his staff implemented a demo program in which clients could come in and see the Meteor DP8700 XL in production.
“Our customers saw the press in action and were reassured that not only was it designed for heavy production but that the quality was just as good as they’ve come to expect from offset,” added Harris. “When we showed them all the substrates and formats we could produce digitally now, they got very excited about creating new projects that could really take advantage of these capabilities.”
One key market that saw an immediate impact from the Meteor DP8700 XL was book printing. Textbooks and product catalogs make up the majority of TC Printing’s business. It’s new digital capabilities have led to an increase in overall orders, including many projects created as a direct result of being able to now fulfill requests for short and ultra-short (less than 20 copies) runs.
The company also forged strong partnerships with other printers in the area, especially ones with 40˝ offset presses. The Meteor DP8700 XL’s 13x40˝ Super Format printing abilities allow TC Printing to produce short runs of jobs that require an extended format and are not cost-effective to produce via offset. As a result, they’ve become the go-to trade printer for these types of projects.
Harris remarked that, “We expected to see growth in our business after the addition of the Meteor DP8700 XL, but we’ve actually experienced twice as much sales volume as we projected.
“It’s been a great experience working with Print & Finishing Solutions,” continued Harris. “The quality of installation and training they provided was excellent, as is their ongoing support and product knowledge.”
About the MGI Group
The MGI Group is composed of MGI Digital Graphic Technology, headquartered in Paris (Ivry-sur-Seine), France, and KÖRA-PACKMAT, located in Villingendorf, Germany. Founded in 1982, MGI Digital Graphic Technology designs, manufactures and markets a full and innovative range of award-winning digital presses and a complete line of versatile finishing solutions. MGI has a portfolio comprised of several thousand customers in a wide range of sectors, including graphic industry professionals, Fortune 1000 companies, government agencies, plastic card manufacturers, silk screeners and photo labs.
MGI USA, based in Melbourne, FL, is MGI’s fully owned subsidiary that services the North and South American, Caribbean and Asia Pacific markets.