Taktiful Unveils 'The Digital Embellishment Manifesto'
Taktiful, the creative force championing the global digital embellishment movement, announces The Digital Embellishment Manifesto, a bold new declaration aimed at ending commodity print and igniting a new era of sensory-rich, high-value print experiences.
Hosted at DigitalEmbellishmentManifesto.com, the manifesto invites printers, manufacturers, brands, and creatives to add their names and stand together for a future where print is anything but forgettable.
Structured as 95 hard-hitting theses, The Digital Embellishment Manifesto calls out the race-to-the-bottom mindset that has commoditized print and makes the case for embellishment, finishing, and tactile design as the new growth engine of the industry. Co-authored by Taktiful Founder and CEO Kevin Abergel and Chief Experience Officer Eric Vessels, with contributions from practitioners across the field, the manifesto is equal parts wake-up call and playbook.
“Digital didn’t kill print; it exposed how dull we allowed it to become,” said Abergel. “We now have the technology to make print shimmer, pop, and stick in people’s brains, yet too often it’s still sold like commodity ink on paper. This manifesto is our way of saying: enough. If you want to stop competing on price, this is where you plant your flag.”
“This is not a white paper, it’s a rallying cry,” added Vessels. “We wrote it for the people who feel in their gut that embellished print outperforms, but need the language, data, and conviction to sell that story upstream. If you believe print should be felt as much as seen, we wrote this for you.”
Printers, converters, OEMs, and brands can dive into the opening theses and add their names at DigitalEmbellishmentManifesto.com. Every signatory gets an emailed digital copy of all 95 theses the book is based on, a spot on the wait list for the fall book release, and first access when the limited-edition print runs go live later this year.
Attendees at the FSEA Print Embellishment Conference in Nashville will get an early look at the manifesto, with the full launch set for PRINTING United Expo 2026 in Las Vegas.
Whether you discover it online or hear it presented live from the stage, The Digital Embellishment Manifesto is a bold reminder that print is not just visual — it is visceral.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
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