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Print buyers don’t always announce when they are leaving. Sometimes they just quietly walk away. In a Print Buyers Online.com poll of 84 top print buyers, 50 percent of respondents indicated that they end relationships with suppliers indirectly.
To get rid of a particular printer, they said, “I usually just avoid them and stop sending them bids to quote on.” In a similar poll, 59 percent of print buyers said that they “often” or “sometimes” tell a printer that it lost the job due to price—it’s the easy answer, as opposed to the real reason why the printer wasn’t awarded the job.
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