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If your company was responsible for mistakes in the past, it’s important that you detail in writing both the past problem and all of the steps your establishment intends to take to safeguard them in the future. The more detail you can provide, the greater your ability to win back the account.
Few companies have a process for recovering lost accounts. Fewer bother to measure customer defection. However, recovering lost accounts can have a significant impact on sales and profitability—not to mention a positive impact on your brand. PI
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