Stylish Brochure with 12-Page Cascading Cover - 60-Second Fold of the Week
This week's spotlight is on a super-stylish brochure for a luxury rental complex in Manhattan called Mercedes House. Produced by Print Promotions, the 20-page stitched booklet is wrapped in a sleek 12-page cover. The panels fold in off the front and back covers, mimicking the architecture of the 30-story building featured the brochure. A cascading accordion fold with bold imagery greets the viewer upon opening. This brochure features a gorgeous design, a clever concept and meticulous production.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
