Study Tracks Integrated Marketing Sophistication of Nonprofits
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AUSTIN, TX—July 20, 2011—Convio Inc. released findings on the integrated multichannel marketing practices of nonprofit organizations. The “Integrated Multi-channel Marketing” study explores the key success factors for organizations already on their integrated multi-channel journey and identifies how they compare to their peers, and where to focus next to improve success. Key discoveries include: organization size and integrated marketing sophistication do not correlate; and leadership focus along with the right metrics, processes and technology are essential to success.
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