Study Tracks Integrated Marketing Sophistication of Nonprofits
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This study from Convio is the latest example reinforcing the value of integrated multichannel marketing, and builds on the body of knowledge the company has shared with the nonprofit sector for more than a decade. In 2007, Convio announced research proving that an integrated multichannel communications approach enhanced donor lifetime value; and in 2010, “The Next Generation of Giving” research captured donor behavioral trends confirming the multichannel habits of four generations of American and Canadian donors.
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