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Comprising the crème de la crème, printers on the Printing Impressions 400 list are responding to the new business realities. They're realigning cost structures and, if possible, reducing debt loads. They're incorporating Web-to-print applications and lean manufacturing principles to eliminate human touch points and hasten turnaround times. They're complementing their offset capabilities with digital devices to meet growing customer demands for variable data and short runs. And many are now embracing cross-media components like e-mail and mobile marketing, personalized URLs (PURLs), microsites, Quick Response codes and e-magazines to deliver measurable results and, hence, capture a bigger share of customers' marketing dollars.
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