Sales Slide Doesn’t Warrant Blame Game —Michelson
Similar to the current state of our union, the graphic arts is an industry in transition. Dire predictions that print is dead are unfounded, but so, too, is believing that print will regain its glory days when good economic times return. Since past success is no guarantee of future prosperity, especially in these turbulent times, make 2010 the year you continually reassess your business proposition—whether your ship is sailing full speed ahead or if it's encountering stormy seas and taking on water. From the Printing Impressions family to yours, Happy Holidays and warm wishes for better times ahead.
PI Welcomes New Print Buyer Columnist
Debuting in her first column on page 78, is Margie Dana, founder of the Print Buyers International educational and networking organization, and producer of an annual print buyers conference. A former corporate print buyer for 15 years, Dana is well-known throughout the printing and buying community as an independent marketing specialist who focuses on improving the printer-buyer relationship. A popular public speaker, she's also an accomplished author who pens a free weekly e-newsletter, Margie's Print Tips, and who also contributes a blog regularly for Printing Impressions at www.piworld.com PI
Mark T. Michelson