Standard Register, Scotts Miracle-Gro Sign Multi-Year Promotional Marketing Management Agreement
DAYTON, OH—December 3, 2014—Standard Register, a leading provider of workflow, content and analytics solutions, has been selected as the exclusive provider of promotional marketing products for The Scotts Miracle-Gro Co., the world's leading marketer of branded consumer lawn and garden products. Under the multi-year agreement, Standard Register will provide merchandising and creative support, sourcing services and inventory management, as well as the development and management of multiple online, e-commerce solutions.
Standard Register will help Scotts deploy an on-demand strategy and establish a strategic focus on reduced inventory of promotional materials for custom orders and site management through a virtual environment. Leveraging technology platforms to manage Scotts' promotional marketing activities allows for just-in-time delivery and significantly reduces the company's carrying costs, while allowing for more versatility in which promotional marketing products they can deploy from a corporate perspective and in the field.
"Promotional materials have a strategic function within integrated marketing programs," said Michael Giachetti, vice president of promotional marketing, Standard Register. "Our team closely analyzed both the marketing and sourcing needs of the promotional marketing process at Scotts, and was able to bring new ideas to enhance the overall customer experience and differentiate the brands."
All promotional marketing activity will be managed through Standard Register's digital printing and fulfillment center in Grove City, OH, which is located 30 miles from The Scotts Miracle-Gro Company's corporate headquarters in Marysville, OH.
About Standard Register
Standard Register (NYSE:SR) is trusted by the world's leading companies to advance their reputations and add value to their operations by aligning communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of workflow, content and analytics solutions to address the changing business landscape in healthcare, financial services, manufacturing and retail markets, Standard Register is the recognized leader in the management and execution of mission-critical communications.
About Scotts Miracle-Gro
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Co. is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the United States, the company's Scotts, Miracle-Gro and Ortho brands are market-leading in their categories, as is the consumer Roundup brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the United States, it operates Scotts LawnService, the second largest residential lawn care service business. In Europe, the company's brands include Weedol, Pathclear, Evergreen, Levington, Miracle-Gro, KB, Fertiligène and Substral.
Source: Standard Register.