Standard Garners Promo Product Deal with Scotts Miracle-Gro
DAYTON, OH—Standard Register, a provider of workflow, content and analytics solutions, has been selected as the exclusive provider of promotional marketing products for The Scotts Miracle-Gro Co., a marketer of branded consumer lawn and garden products. Under the multi-year agreement, Standard Register will provide merchandising and creative support, sourcing services and inventory management, as well as the development and management of multiple online, e-commerce solutions.
Standard Register will help Scotts deploy an on-demand strategy and establish a strategic focus on reduced inventory of promotional materials for custom orders and site management through a virtual environment. Leveraging technology platforms to manage Scotts' promotional marketing activities allows for just-in-time delivery and significantly reduces the company's carrying costs, while allowing for more versatility in which promotional marketing products they can deploy from a corporate perspective and in the field.
"Promotional materials have a strategic function within integrated marketing programs," said Michael Giachetti, vice president of promotional marketing, Standard Register. "Our team closely analyzed both the marketing and sourcing needs of the promotional marketing process at Scotts, and was able to bring new ideas to enhance the overall customer experience and differentiate the brands."
All promotional marketing activity will be managed through Standard Register's digital printing and fulfillment center in Grove City, OH, which is located 30 miles from The Scotts Miracle-Gro Co.'s corporate headquarters in Marysville, OH.