Special Section Mailing & Fulfillment -- Leveraging Your Maili
Today's mailers need to get involved and get informed. This investment of time and effort is critical to the successful growth and development of the mailing industry and lengthening the leg on the stool. Take a closer look at your mailing software. Are there hidden treasures in the form of capabilities and features that you have not discovered? Also, take the time for a closer look at your mailing software vendor.
Developing and enhancing the relationship you have with the right mailing software vendor could lead to an across-the-board ROI for you and your company. Your mailing software can actually be the key to increased sales and greater profits. Given the current status of the economy, can any of you afford not to take a closer look?
Mary Ann Bennett is president and CEO of The Bennett Group, and has 28 years of experience that have focused on education, production and marketing for the mailing and printing industries.