Special Section Mailing & Fulfillment -- Leveraging Your Maili
Do you know the real capabilities of your mailing software? Are you really maximizing a tool that may have the ability to minimize your mailroom production costs, as well as produce mail properly prepared to meet the lowest postage rates?
Let's face it, mailing software has become an integral part of production by the industry and is essential to mail acceptance, processing and delivery by the USPS. But mailing software is unlike any other software that a mailer uses in the course of operating its business. It is likely that no other software package that you utilize is updated every other month. Do you see an update come across your desk from, let's say Microsoft Word, or maybe QuickBooks every eight weeks? Mailing software developers are required by the USPS to provide their users with updated software or risk the loss of postal certifications.
To get the most from your mailing software, you should take advantage of those frequent updates. Most software updates are accompanied by some sort of documentation from the vendor that explains what changes are in the software. In the case of mailing software, this usually means new sorts, rules, preparation requirements and, more frequently than anyone likes, new postage rates are identified for you.
Take advantage of the work the software companies do in deciphering the postal-ese. They usually provide easy-to-understand information that should be read and discussed at your facility. They will frequently identify changes in USPS requirements that could affect your bottom line. The software vendor is giving you a heads up and can help you to avoid processing and acceptance problems before the problems occur. And the best part is, this is not information that you have to go looking for—it gets delivered to you on a regular basis.