Sleeve Mailer with Flipper Integration and Clever Reveal: 60-Second Fold of the Week
This week, we're showcasing a brilliant format that elevates the classic sleeve mailer into a moving, changing, highly interactive experience.
Engineered and produced by Information Packaging of Toronto, and designed with media partner AIIM Group for client BMO, this mailer hides an exciting secret below its unassuming exterior. Simply pull a little blue tab and the message in the circular window changes first - and then out slides a dimensional flipper book to draw the eye and drive response. It's a must-see!
How was the Sleeve Mailer with Flipper Integration and Clever Reveal produced?
Folding Style: Sleeve Mailer with Flipper Integration
Engineering and Production: Information Packaging, Toronto
Client: BMO
Media Partner: AIIM Group
Paper: 12 pt. Carolina C2S
Size: Folded: 5x7.5˝
Production: Offset printed 4/0. Qty: 22,000
Finishing: Diecut/score, hand assemble and glue, inkjet addresses.
Budget Rating: Moderate-High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
