High-Speed Inkjet Presses: Next Round of Investments
Tribune Direct: Enhancing Full-color Direct Mail Operation
Tribune Direct is a full-service, direct mail marketing company located in Chicago with facilities around the country. The company primarily serves the retail industry, offering a wide variety of direct mail, from postcards to letter envelopes to self-mailers. Approximately two years ago, Tribune Direct became the first company to install a Kodak Prosper 5000XL press for its full-color direct mail operation.
The company selected the Prosper Press because of several features that make it ideally suited for direct marketers looking to increase efficiency and effectiveness—features that include outstanding speed, productivity and substrate flexibility.
Tribune Direct first invested in the Prosper press because its leaders were looking to get into variable, one-to-one color. “We saw the market was moving in that direction and people wanted the personalized mail piece and wanted to communicate their message in four-color,” said Lou Tazioli, president and general manager. “So Prosper was a logical next step for us in order to be able to service that need.”
The Prosper 5000XL press is capable of producing millions of pieces on a daily basis for Tribune Direct. Tazioli notes that the company’s volumes are up more than 100 percent year over year and they are hitting the numbers they had projected to hit. As a result, the company finds that the press is paying for itself.
The Prosper press gives Tribune Direct the ability to produce longer print runs in a short time. Also, Tribune Direct recently added an inline UV coater that allows them to lock the color into the page, enhancing the appearance and helping to protect the final piece.
The press offers speeds up to 650 feet per minute, while providing offset printing image quality on a broad range of paper. In addition, the press boasts an advanced ink formulation to further enhance print quality, durability and the unique ability to print on glossy coated substrates.