Shark Tank Featured Business Sonnet James Partners with Artisan Colour for Debut Short-Run Catalog
Sonnet James, a women’s lifestyle clothing brand featured on ABC’s Shark Tank in 2019, has just completed its first short run catalog with pre-press and printing executed by Artisan Colour.
Artisan Colour has a 20-year track record with catalog printing, including working with brands such as Sundance, Williams Sonoma, prAna, and many others. This reputation of color and printing expertise is what attracted Sonnet James CEO Whitney Lundeen to the print shop.
“Whitney thoroughly researched catalog printers and she called us because of our printing experience,” said Aaron Kilby, Vice President of Sales and Marketing at Artisan Colour. “I think she was pleasantly surprised by the level of service that she received from our team.”
Pre-press and printing support services included a dedicated printing specialist, pre-press print proofing, a pre-press pdf proof, and numerous quality control measures. These are standard services for Artisan, available to all clients. Supporting Lundeen throughout the process helped her make decisions that best aligned with her brand and goals.
The result was a one-of-a-kind, six-by-nine, quarter-sized mailer that allowed for increased personalization through variable data printing. Uncoated stock was used to give the catalog pages a more natural, modern look and feel.
A mom with two children, Lundeen created Sonnet James to serve women like her, who wanted to wear fun, fashionable clothing while running errands or playing with their kids. She wanted her first catalog to represent that ambition. During her appearance on Shark Tank, she secured a $350,000 investment from Sara Blakely, CEO and Founder of Spanx.
Click here to read more about the Sonnet James story and how professional, high-quality catalog printing and direct mail campaigns can increase customer interest by over 100% and sales by nearly 50%.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.
