Shapco Printing Gets a New Lease on Life with Capex Infusion, New Location
Even with the move, Shapco retains a 15,000-square-foot paper storage warehouse and a 32,000-square-foot property that houses Point B, the pick-and-pack fulfillment operation owned and operated by Joe Avery, who is also vice president of Shapco Printing.
"The new space gives us more efficiencies in the workflow of our production process, as well as shipping and receiving," notes Don Johnson, vice president of business development for Shapco. "We formerly had one dock and now have six at the new building. We're also SOC compliant for data security purposes. It has allowed us to put further security enhancements in the building, whether it's cameras on the doors or key FOB entries to secure areas."
Aside from producing art books for its gallery, institute and museum clientele across the country, Shapco Printing serves the educational, financial, retail, restaurant and health care sectors with a range of products. Direct mail is a big part of Shapco's business; the airline industry is a key customer when it comes to variable data digital jobs.
The craft of printing, including color management and retouching, is very much embraced at Shapco, which has won numerous industry awards for its work, including a PIA "Benny" award in 2013 from Printing Industry Midwest for promotional printing. While few eyes can discern the differences between an excellent print and a flawless one, those very eyes belong to the aforementioned gallery, institute and museum clients.
"The reason we're so successful is that we look at printing as a craft rather than just manufacturing," Avery remarks. "We still look at every single piece of paper, every nuance of color, whether a hookup is perfect, whether a diecut is perfect—all the things that craftspeople do. I think that's why clients come to us from coast to coast.