SG360° Expands In-House Service Offerings to Support Direct Marketing Customers
SG360°, a team of industry-leading experts in direct marketing backed by the most comprehensive direct mail production capabilities in the industry, is building on its long history of evolutionary growth with a significant expansion of its services. Driven by client demand, they have taken the steps necessary to drive superior return on marketing investment for their client base by offering in-house comprehensive strategy, creative best practices, and sophisticated data modeling.
“SG360°’s storied history of growth has always come from anticipating and responding to the changing needs of our clients,” remarked Ted Gaillard, EVP Sales and Marketing. “For some time now, we’ve consistently heard across the varied verticals we serve that they need help. Our clients are facing unprecedented cost challenges at every turn, and there is a growing need in our industry to deliver new ideas and strategies to protect and grow ROI. This service expansion is the natural next step in our evolution as a full-service direct marketing solutions partner, and we are very pleased with the caliber of talent we’ve added to drive this initiative.”
Superior return on direct marketing investment
Direct marketing channels are under pressure. Labor and input costs have increased, and getting needs met in a high-demand market is harrowing. Meanwhile, privacy regulations and digital fatigue on the part of consumers are affecting digital ad results. Yet, direct marketers still need to meet revenue goals and other KPIs.
These new services will be focused on helping clients elevate their campaign results by analyzing them from multiple perspectives simultaneously. Meanwhile, SG360° already has a deep history executing automation-driven postage discounts, commingling, and USPS promotional discounts on their clients’ behalf. This intensified focus on integrating strategic expertise, sophisticated data analytics, and creative campaign optimization across the entire direct marketing process cements SG360° in the upper echelon of direct marketing solutions providers.
Erik Haugen and Tedd Aurelius lead the expansion
Direct marketing veterans Erik Haugen and Tedd Aurelius have joined SG360° as Vice President of Data & Analytic Services and Vice President of Strategic Services, respectively. In these positions, Mr. Haugen and Mr. Aurelius will spearhead this expansion, with a singular focus on improving clients’ direct marketing results.
Mr. Haugen brings to his role over 30 years of direct mail experience, with a heavy concentration in data-driven strategies, digital marketing integration, and performance metrics. He has worked for Household Finance Corp., Claritas, and most recently Tribune Publishing, where he was instrumental in the creation of two direct marketing agencies: one focused on data and the other on creative and conversion marketing.
“I want to help all our clients improve results,” Haugen said. “I love seeing a client have their ‘Ah-ha!’ moment when campaign data is analyzed, and they discover a key reason for their success that previously was unknown to them.”
Mr. Aurelius similarly brings decades of experience combining data, strategy, and creative to improve direct marketing performance for national brands. It’s a skill set honed over the years at companies such as The Martin Agency and Heinrich Marketing. A love of collaboration — the reward that comes from contributing to a shared success — and passion for what data can reveal are defining characteristics Mr. Aurelius brings to SG360° and its clients.
“I am excited by the prospect of helping evolve a company that already has such a great reputation and history,” remarked Mr. Aurelius. “I’m also very impressed by the level of commitment the company is making in what it takes to be the premiere direct marketing partner, as opposed to just another vendor.”
The path to results
Both men agree that key to this offering’s success across the breadth of verticals SG360° serves is helping brands spend on only those prospects who demonstrate a strong propensity to buy what the brand is offering. “The freshest data, from the largest pool of resources, expertly analyzed, will enable us to drive the largest percentage of potential buyers to action,” explained Mr. Haugen.
“We will look at everything starting with strategy, driven by comprehensive competitive reviews. From there we will deliver audience insights using proprietary data modeling to find purchase intenders and the right trigger data,” Haugen added.
Next up is identifying the best creative approach using data to arrive at the optimal combination of messaging, offer, and package. “Precise testing strategies will give us those results,” Mr. Aurelius continued.
Finally, post-campaign return on investment analysis uncovers exactly what worked and why, allowing brands to stay on top of evolving consumer trends and tendencies.
“I can’t wait to help our clients and partners see the tangible results of what we now have to offer,” affirmed Mr. Aurelius.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.