RSVP Publications Clicks with QR Code Technology in Direct Mail Packs
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Two advertisers receiving this response include a Seattle-based landscape architect who received 106 QR code scans plus 105 video views during the first two weeks. The second, the San Diego RSVP franchise, reported 402 scans with 175 email opt-ins in four days, an opt-in rate of 44 percent.
“This may be the future, but it’s also here today—and with an affluent audience,” Golden added. “Nielsen Research indicates that 44 percent of people scanning have income levels of at least $100,000 and 57 percent are 35 years and older. These are prime targets for direct marketing campaigns and we’ve learned how to engage them with immediacy and ease of use.”
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