RSVP Publications Clicks with QR Code Technology in Direct Mail Packs
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Using QR codes, RSVP direct marketing advertisers can guide consumers to mobile sites to view special promotions, deals and discounts. They are then directed to a next step— whether it’s click to call, get directions or make a reservation.
“Consumer response is entirely different when the advertiser uses a Talking Postcard,” explained Golden. “When consumers go beyond looking at the card to scan the QR code, they are at a deeper level of engagement. They can then watch a video, see the special offer and take immediate action.”
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