RR Donnelley Launching High-resolution Digital/Offset Press Combination
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According to Mary Lee Schneider, the company's Chief Technology Officer, "ProteusJet offers a compelling mix of speed, quality and flexibility that will be exceptionally attractive to direct mailers. Direct marketers have been at the forefront of using personalization to produce proven results. We believe that designers will be delighted with this new line's ability to introduce four color imaging anywhere on the page and to do it inline with a conventional four-color process press. This opens a world of new creative possibilities, all with the affordability that makes tests and rollouts attractive."
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- RR Donnelley
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