ROYAL IMPRESSIONS -- Getting With The Program
Royal Impressions added a second iGen3 about a year ago and is now in negotiations for a third machine, DeSantis reports. These digital presses also are being driven by Creo Spire RIPs. "The speed of the Creo Spire is unprecedented. We had other solutions in here and their speed didn't compare," observes the company president.
Even though the system is sold through Xerox, Royal Impressions has been working directly with Creo, he adds. "We have a great relationship with the company. Creo is very solutions oriented," DeSantis says.
According to its president, adding the iGen3s hasn't cannibalized work from the shop's DC 2060s, which are used heavily for smaller runs and different kinds of digital projects. The shop also has a Canon CLC 5000 copier/printer that is primarily used for fashion industry clients. "The (mid-level) market is still growing. In fact, we've also been looking at the DocuColor 6060," he notes.
To accommodate growth in its pressroom—along with the addition of more people in its IT, desktop and sales departments—the company is looking to expand from its current 25,000 square feet to 35,000 or 40,000 square feet. The existing facility also houses a desktop publishing and creative department, black-and-white reproduction center, large-format printing department and a well-equipped bindery and finishing center. All of the services are sold under the Royal Impressions brand.
The black-and-white department includes a mix of Xerox DocuTechs (6180 and two 135NPs) and duplicators (5090, 5100 and two 5800s) centrally controlled by a DigiPath workflow system. Yet, DeSantis says the company doesn't produce a lot of jobs that mix black-and-white and color production, also known as hybrid printing.
"One of the great things about the iGen3 is that the black-and-white impression cost is very low. Xerox really listened to us on that issue," he explains. "If we get a job with black-and-white and color pages, we've been keeping it on the iGen3 so the piece comes out already put together."