RIT, Print Council Launch Website

ROCHESTER, NY—The Rochester Institute of Technology (RIT) and The Print Council have joined forces to launch “Print in the Mix: a Clearinghouse of Research on Print Media Effectiveness.”

The new site, published by RIT and funded by The Print Council, is a clearinghouse of information and research on the effectiveness of print in advertising and marketing. Print in the Mix (www.printinthemix.rit.edu/) comprises a collection of statistical information and research on all areas of printing, including direct mail, magazines, custom publishing and newspapers.