Ricoh's Production Printing Business Group Launches Advertising Campaign for the Pro C900
WEST CALDWELL, NJ--September 22, 2008--Ricoh Americas Corp. announced today the launch of a new print and online advertising campaign for the RICOH Pro C900, the newest product from Ricoh's Production Printing Business Group (PPBG). Created by Gigante Vaz Partners, Inc., the campaign highlights PPBG's ability to provide a new approach to production printing based on understanding and addressing customers' specific printing needs. The ads are designed to reach key audiences within PPBG's core business segments: In-Plants, Data Centers and Graphic Arts. The new campaign features visuals of customers pondering various printing needs, with creative that touts the product's quality and affordability. In order to encourage customers to consider Ricoh and the Pro C900 when choosing a production device, the campaign's "Think Production. Think Ricoh" slogan positions the RICOH Pro C900 as the solution for critical printing needs such as web-to-print, variable data printing, and document design and production.