Ricoh's New 5th Color Kit Shows Eye-Catching Applications Achievable with the Pro C7100X
ORLANDO, Fla.—June 16, 2015—Ricoh Americas today unveiled the 5th Color Kit, a valuable collection of applications that commercial printers can use to demonstrate eye-catching five-color output to their customers. These practical applications—including tickets, fliers, badges and other documents commercial print customers often shop for—are bundled with step-by-step instructions for users looking to replicate them, along with detailed, need-to-know procedures like switching between white and clear toner. The 5th Color Kit is available for viewing at the Ricoh booth, #300, at IPMA in Orlando, Florida, this week.
The affordability of the Ricoh Pro C7100X series gives printers the ability to broaden their portfolios. Now they can produce applications that take full advantage of the vastly expanded creative range a fifth color station affords. Expanded capabilities include the use of a much wider variety of substrates, as well as working with designs that could not be adequately reproduced by a four-color process.
"Commercial printers are seeking to expand into new markets, such as retail and fashion, at an affordable price point," said John Fulena, vice president, Production Printing Business Group, Ricoh Americas. "What’s great about the 5th Color Kit is that it’s a practical guide that empowers them to do just that. It highlights the kind of applications commercial printers are looking for to increase revenues and incremental business—while also helping their customers deliver new, value-added services to their end users."
Nathaniel Grant, owner of GAM Graphics and Marketing, also added, "We are always open to new opportunities and have been looking to break into high-end retail for a long time but we needed the right technology at the right price to deliver the results these types of clients demand. Now, with the 5th Color Kit from Ricoh and the Ricoh Pro C7100X, we’re doing the work we’ve always wanted to do, and we’re more profitable than ever. And I’m loving it."
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.