Ricoh Launches New Global Brand Tagline

TOKYO—April 2, 2012—Ricoh Co. announced the introduction of a new global brand tagline–“imagine. change.”–to express its evolving brand presence around the world. The new messaging reflects a general shift toward services for Ricoh, which can be seen in the company’s ever expanding services portfolio, including its highly regarded MDS (Managed Document Services) and other advanced solutions.