Richard Lowe, from Franchise Services, to Be Keynote Speaker at 2015 PODi AppForum

ROCHESTER, NY—December 1, 2014—PODi, the Digital Printing Initiative, announced that Richard Lowe, president and CEO of Franchise Services, will be a keynote speaker at its 2015 AppForum digital printing conference, Feb. 9-11 at Planet Hollywood in Las Vegas, NV.

As someone who works with 1,000 small to medium-sized printing businesses, Lowe has an unequalled perspective on what separates the winners from the losers. He will share his observations and insights with AppForum attendees on what to sell to drive revenues, how to effectively market and sell those services, and how to develop the skills needed to execute their strategies.

“Our business is constantly changing with new technologies, new services, and new sales and marketing approaches,” states Lowe. “This creates tremendous opportunities which can be approached in a variety of ways,” he continues, “but I’ve learned that there are elements of success that are common among the winners, regardless of their approach.”

Lowe's unique experience of assisting a large number of owners of similar-sized businesses to succeed in a very competitive market and his analysis of why some win and others fail will be invaluable to everyone attending this event. PODi is excited to be able to provide its conference attendees a rare glimpse into the secrets learned over the years by a very senior executive from his unique consultative position. “Sharing success insights and the real-world examples that back them up is exactly what PODi and AppForum are all about,” explains Rab Govil, PODi president.

Special Early Bird conference pricing is in effect from now until Dec. 5, 2014. More conference information, including session topics, speakers, online registration, and conference overview videos–can be found at www.appforum.org.

The AppForum is produced by Caslon.

About the AppForum
The annual AppForum is the only digital printing conference dedicated exclusively to marketing applications powered by digital print with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print applications.

About PODi
PODi is a global, vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Esko, Franchise Services and Xerox. The organization drives demand for marketing applications powered by digital print and helps members build successful digital print businesses.

About Caslon
Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools and business resources for solutions providers including the Zenarate sales enablement system. Caslon is the management company of PODi and produces the annual PODi AppForum.

Source: PODi.