Results-Oriented Customers Typify Visitors to Heidelberg Booth
Greater than the Sum of Its Parts
Beyond these highlights, PRINT 09 attendees also had an opportunity to see and touch a generous cross-section of Heidelberg’s comprehensive print media portfolio, displayed live in a fully integrated print shop environment. Indeed, Heidelberg’s entire booth was redesigned this year not only to showcase the technologies that are driving the transformation of the printing industry, but also to highlight the pivotal role Heidelberg’s Prinect family of workflow products plays in automating and managing the entire print production process. No fewer than 12 of Heidelberg’s outstanding hardware and software solutions were shown, united by elements of Heidelberg’s Prinect digital workflow for maximum efficiency. In a year when other vendors declined the bring equipment to the show or offered so-called “virtual” exhibits in lieu of hardware, Heidelberg’s success in mounting this unique trade show experience cannot be overstated.
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- Heidelberg