Responsible Direct Mail Initiative Announced
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• Avoid the purchase and use of paper from forest areas that are considered endangered, threatened, or where forest practices are controversial
• Use 30% or higher post-consumer-waste-content recycled paper; and
• Use only credibly certified virgin paper, if virgin paper is used.
“The RDMI is open to all firms wanting to clearly communicate their positive, proactive message and position of responsibility within their communities,” Van Sant says. “We invite those who wish to be part of the solution to join the RDMI and demonstrate that there is no need for legislated regulation of the direct mail industry.
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