Responsible Direct Mail Initiative Announced
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“After testifying before two separate city councils in Washington state on pending Do Not Mail resolutions, it became clear to us that the marketing and print industry needs to better relay its existing commitment to the consumer and environment,” Van Sant adds. The Responsible Direct Mail Initiative (RDMI) requires a written commitment to specific performance criteria addressing sourcing of materials and mailing-list management. Those companies adopting the Responsible Direct Mail pledge will be listed publicly on the Initiative’s website, and will be able to use the Responsible Direct Mail Printer (or Partner) logo on marketing materials.
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