Resolute Forest Products Launched as New Identity for AbitibiBowater
MONTREAL—Nov. 7, 2011—Resolute Forest Products, formerly doing business as AbitibiBowater, began the rollout of its new company name and identity. When communicating in French, the company is using the name Produits forestiers Résolu.
“The launch of our new identity, Resolute Forest Products, underscores our forward momentum,” stated Richard Garneau, president and CEO. “Our 10,000 employees are united and ready to deliver on Resolute’s vision of continued sustainability and profitability.”
The company’s new name and associated visual identity now appears on all marketing materials and communications. AbitibiBowater Inc. and its subsidiaries will not change their legal entity names until the company obtains shareholder approval, as required by law, at its 2012 annual general meeting.
For Resolute’s customers, suppliers and other stakeholders little will change beyond how the company refers to itself. Until the company obtains shareholder approval to change its legal entity names, the new company name will not be used on invoices, checks, contracts, product names, company stocks and stock market listings.
“Resolute is well-positioned for the long term,” continued Garneau. “To remain competitive, we must anticipate and respond swiftly to market developments by continuously leveraging operating efficiencies and being opportunistic about investments and realistic when faced with difficult choices.”
The Resolute Forest Products logo calls to mind the forest in which the company works, the paper and lumber products it manufactures, and the modern and dynamic nature of the organization. Paper products are reflected in the half-circle of the “R,” symbolizing a paper roll, as well as in the folds within the logo. The rectangular and triangular shapes, in the legs of the “R,” represent pulp bales, wood products and forestry. Through the use of green as a primary color, the design also depicts the company’s determination to be a profitable business, committed to sustainability.
About Resolute Forest Products
Resolute Forest Products and other member companies of the Forest Products Association of Canada, as well as a number of environmental organizations, are partners in the Canadian Boreal Forest Agreement. The group works to identify solutions to conservation issues that meet the goal of balancing the three pillars of sustainability linked to human activities: economic, social and environmental.