Record Number of Participants Attend North American Conference of Graphic Users Association of Kodak Solutions
ROCHESTER, N.Y., MAY 2—More than 300 members of the Graphic Users Association (GUA) of Kodak Solutions gathered last week at the Wynn Las Vegas to learn about the latest techniques, products and best practices for advancing their graphic communications business.
The GUA’s annual North American Conference, sponsored by Kodak’s Graphic Communications Group, included 50 presentations and roundtable discussions. Subject matter experts from Kodak and the GUA exchanged information with attendees on a wide range of topics, such as workflow, color relationship management, growing a digital print business, the impact of offset class inkjet, sustainability, transitioning from a printer to marketing services provider, trends in MIS, utilizing social networking trends for business purposes, and dozens more.
Attendees had the opportunity to talk with developers from Kodak about their experiences with the company’s software and suggest enhancements that would benefit their operations. Users also could participate in hands on demonstrations of Kodak’s newest workflow and ecommerce solutions, as well as the Kodak Nexpress M700 Digital Color Press.
“This year’s conference was our biggest and best yet,” said Tom Clifford, GUA President. “This annual event is unlike any other in the industry, with participants gaining unfiltered access to executives and product specialists from Kodak. Most important, the team from Kodak does more than provide a forum for users to provide input—they genuinely listen to our feedback and take it into consideration when developing new products and features. Membership in the GUA delivers an exceptional return on investment and I encourage all customers of Kodak to join.”
In its 13th year, the GUA serves more than 4,000 members from 80 countries.
“For our customer focused organization, the North American GUA Conference provides an invaluable opportunity to receive data and comments directly from users,” said Dave Wigfield, Managing Director, United States and Canada Region, Kodak’s Graphic Communications Group. “This input helps us make strategic business decisions based on the needs of our customers.”