New Mailing & Fulfillment Center Highlights PRINT 13
RESTON, VA—More than half of everything printed is mailed, which makes mailing and fulfillment a vital segment of the graphic communications industry. At PRINT 13, slated for Sept. 8-12 at Chicago's McCormick Place, the newly branded "DELIVER" Mailing & Fulfillment Center will offer attendees access to new resources and learning opportunities, along with a comprehensive lineup of mailing and fulfillment equipment and software.
Co-Sponsored by the Graphic Arts Show Co. (GASC), the United States Postal Service (USPS), and the Association of Marketing Service Providers (AMSP…formerly known as MFSA), DELIVER will provide attendees access not only to all the latest equipment and software but also to research, market data, education sessions, best practices, plus the solutions for mailing services, marketing and print services providers direct from the United States Postal Service.
"Mailing and fulfillment is a major segment of the graphic communications industry," said GASC President Ralph Nappi. "Now, direct from the industry authorities in this dynamic area, attendees will learn about the latest developments and newest solutions to best serve clients."
Among the attractions at DELIVER will be 30-minute sessions by USPS and AMSP experts including cross-media marketing pros on topics such as: Every Door Direct Mail (EDDM), designing for variable data, effective cross-media campaigns, effective use of QR codes with mail and using social media with mail. Additionally, AMSP will be offering "Ask the Mailing Expert" guidance where attendees can get free one-on-one advice from mailing and fulfillment gurus on how to increase future response rates and boost profits in the rapidly changing mailing industry.
In addition, PRINT 13 will offer a special educational track dedicated to the newest mailing and fulfillment issues and solutions. These sessions will reveal the latest best practices and discuss how to meet the challenges in this changing industry. Specific session topics and details will be announced in May.