Quad Drives Enhanced Marketing Value Across Retail Sector with Multi-Channel Personalization
SUSSEX, Wis. - September 22, 2017 - Quad/Graphics Inc., announced its participation at the retail industry’s foremost digital marketing conference, Shop.org, which will be held at the Los Angeles Convention Center on Sept. 25-27, 2017. The $4 billion company helps brand owners in a variety of industries, including retail, publishing and healthcare, market their products, services and content more efficiently and effectively. To do this, Quad/Graphics leverages its strong print foundation in combination with its deep expertise in workflow re-engineering and optimization, content management and personalized, multi-channel marketing.
Quad/Graphics, in partnership with award-winning digital marketing agency Rise Interactive, uses consumer behavioral data to create personalized, multi-channel strategies that drive a greater return on marketing investment. This partnership is one example of the strategic alignments Quad/Graphics seeks to evolve its offerings and drive continued value across its customer base.
“Quad/Graphics is proud to partner with 64 of the top 100 U.S. retailers, which gives us a unique perspective on how to improve performance at a time of retail disruption,” said Eric Ashworth, executive VP of product and market strategy for Quad/Graphics. “Multi-channel personalization is a game changer. It empowers our customers to continue moving consumers through the purchasing journey more effectively and efficiently. Our customers benefit from higher rates of engagement, and from having one partner that is able to deliver the right message, at the right time, across the right channels.”
Added Jon Morris, CEO of Rise Interactive: “By integrating online and offline interactions, our clients are uniquely positioned to deliver meaningful, consistent experiences at every touchpoint. We’re excited to partner with Quad/Graphics to showcase Connex, our proprietary machine learning technology, which allows us to offer holistic strategies that drive message consistency and higher engagement across print, email, display, online and social. Customers also benefit from the ability to consolidate agency partnerships, effectively measure cross-channel and add more value to their marketing spend.”
Serving approximately 8,600 customers worldwide, Quad/Graphics lends its print, logistics and workflow management expertise to such iconic brands as J. Crew, Jockey, L.L. Bean, Macy’s and Mattel, among others.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.