Quad/Graphics Delivers In-Magazine Product Sample for Marc Jacobs

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SUSSEX, Wis. - March 1, 2018 - Quad/Graphics, a leading marketing solutions provider, announced today that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue.

To see a video of the revolutionary solution, visit http://go.qg.com/publishing-innovation.

Product sampling is an important marketing strategy in the U.S., accounting for $34 billion in marketing spend in 2016¹. In addition:

• 81% of consumers agreed that experiencing a product increases their comfort level when purchasing².
• 94% of households stated that sampling is a good determining factor of product effectiveness³.
• 92% of consumers surveyed reported they bought a product after trying a sample⁴.

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“Product sampling, when combined with an integrated marketing strategy, is among the most effective ways to convert a prospect into a buyer,” says Brian Hickey, senior VP of sales for Quad/Graphics. “The challenge to creating an effective sampling program is managing costs, increasing scale and ultimately driving ROI. Our PromoPage carrier - along with our other PromoProducts solutions - addresses those challenges, delivering products to highly targeted audiences along with relevant content, which creates more powerful and memorable advertising campaigns.”

Quad/Graphics’ PromoProducts sample delivery solutions are designed to effectively deliver product samples of all types in publications, catalogs and direct mail; for in-store distribution; or as a package stuffer or as a handout.

¹ The 2016 U.S. Brand Activation Marketing Forecast
² Promotion Marketing Association (PMA) 2016 poll
³ Sampling Effectiveness Advisors: “Why Sampling?”
⁴ Office of Inspector General United States Postal Service Mailed Market Samples (June, 2016)

Source: Quad/Graphics.

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.