Q3 Paper Outlook — Waiting for the Rebound

"Paper mills and their distributors feel pricing is too low. This may be true as measured by the other segments of their businesses (industrial and other forest products), and they may be right," Conley admits. "But, huge jumps in pricing seems to scare customers away from print and they look for other ways to market their products.

"Most printers can accept smaller, measured price increases from year to year. But when there are huge jumps at one time, it's not good for any of us."