"Puzzled" Envelope Cross Mailer with Zip Strip: 60-Second Fold of the Week
Get ready for a GREAT idea this week, as an oversized "envelope" deconstructs into a Cross Fold self-mailer with a mysterious puzzle activity embedded into the format! Designed and produced by the team at PFL in Livingston, Montana, this self-promotional piece zips open and unfolds to reveal an insert and information about their marketing and print services.
Unexpected puzzle pieces punch out to communicate a hidden message about the power of engaging print. It's a must-see.
How was the "Puzzled" Envelope Cross Mailer with Zip Strip produced?
Folding Style: Cross Fold
Design and Production: PFL / Livingston, MT
Paper: 80 lb Gloss Cover
Size: Folded: 9" x 7"; Flat: 18" x 18"; Insert: 8.75" x 6.75"
Printing: Digitally printed 4/4 with soft touch coating
Finishing: Die-cut/Score, Insert, Fold, Glue
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
