Meredith Introduces Magazine Advertising Performance Guarantee
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About the Research
The Meredith Engagement Dividend, powered by Nielsen analytics, was developed by Meredith Research Solutions in conjunction with Nielsen using data from Nielsen's Homescan panel performance combined with an overlay of Meredith subscribers compared to a control group of Nielsen Homescan users. The purchase behavior, geography and demographics between the test and control groups were identical and the only difference between the test and control groups was exposure to Meredith magazines. The period measured covered a timeframe of 52 weeks during 2009 and 2010. Advertisers measured were across multiple categories with minimum frequency and national advertising schedules across multiple Meredith brands.
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