Meredith Introduces Magazine Advertising Performance Guarantee
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In order for advertisers to participate in The Meredith Engagement Dividend utilizing Nielsen analytics, marketers must commit to a minimum level of advertising impressions over a 12-month period across several Meredith titles. The commitment is based on category, with minimum thresholds for frequency and can only be applied for marketers with national advertising schedules. Porter notes that, “Meredith will work with a limited number of partners this year as we bring the product to market.”
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