Progressive Impressions International -- Digitally Driven

PII offers an array of marketing services, including creative consultation, database management, e-commerce solutions, project management, a call center, customer service and personalized printing.

"With true one-to-one marketing, you can target specific customers with tailored messages at a precise time, making those messages more effective," says Huff. "The DocuColor iGen3 allows us to create high-quality materials with a level of personalization that we were previously unable to achieve."

Progressive Impressions International produces marketing materials, direct mail pieces and sales collateral for customers worldwide, including A.G. Edwards, Bosch Corp. and Caterpillar. With the DocuColor iGen3, PII will convert some offset printing jobs to digital, allowing for more flexibility in the printing process, as well as to target new customers seeking personalized printing capabilities.

New customer applications being run on the DocuColor iGen3 include:

Customized calendars for A.G. Edwards. Financial consultants are able to customize calendars from a template on the Web and personalize it with their photo. Primarily a retention tool, the calendars are sent to clients, keeping the consultant's and firm's name in front of them all year long. PII will do 1 million impressions a year with various calendar programs.

Print-on-demand fulfillment for Bosch Corp. PII produces product manuals and point-of-sale sheets on an as-needed basis. By using the iGen3's print-on-demand capabilities, Bosch is able to prevent the overprinting of documents that sit on shelves and are wasted. This saves millions of dollars by printing only the materials a customer needs, when they need them.

Internet-based marketing program for Caterpillar. Sales agents use a Web-based program hosted by PII to create and order marketing materials, which are then printed and shipped—usually within 48 hours. Agents can specify the specific materials and quantity they need, thereby eliminating waste. By using an approved Caterpillar template for the design, Caterpillar dealers are able to leverage powerful brand equity while maintaining the corporate identity.