Prisma Forms Print Partnership with Arizona Cardinals
PHOENIX—August 19, 2013—As the Arizona Cardinals prepare for the start of their 2013 season, Prisma, a printing and marketing solutions provider, has been busy behind the scenes, producing and installing new stadium signage and graphics, as part of the team’s recent agreement naming Prisma the official print partner for the NFL franchise.
“Prisma has a deep roster of high profile clients, which gave us a high comfort level,” stated Michael Iaquinta, director, business development for the Arizona Cardinals. “But it was their impressive operation and capabilities that convinced us they’d be an excellent partner for the Team.”
As the team’s print partner, Prisma will now produce all of the Cardinals collateral, which includes media guides, season ticketholder credentials, the team’s Kickoff game day magazine, and any new player and sponsorship imagery and signage displayed throughout the stadium. In addition, Prisma will provide data processing, printing and mailing for the Cardinals’ monthly direct mail promotions.
As part of the NFL’s new clear bag policy, Prisma printed a personalized letter to each ticket holder and packaged it with a clear plastic tote through its onsite mail house.
“There is a lot of detail behind the scenes that takes place to deliver the full fan experience,” explained Sandy Mattson, director of marketing strategy for Prisma. “As an Arizona-based business, we are proud to partner with the Cardinals and help make it happen.”
The Arizona Cardinals are not the first sports franchise in partnership with Prisma. The company also provides its print on demand, data analytics, direct mail and grand-format solutions to a number of sports franchises in the community, including the Phoenix Coyotes, Phoenix Suns, Arizona Diamondbacks and Phoenix International Raceway.
Founded in 1980, Prisma, headquartered in Phoenix, is a full-service marketing solutions provider with an emphasis in commercial printing, specializing in online marketing supply chains. Prisma’s more than 170 employees work in a 145,000-square-foot facility and offer products and services that include heatset web, sheetfed, large-format and variable digital printing, creative design, data analytics, warehousing, fulfillment and complete in-house mailing. Prisma has been recognized for its work as a frequent award winner for Print Excellence and has been voted #1 in Ranking Arizona magazine for six years running.