Toshiba Irks Printing Community with No-Print Day
Among the inconsistencies and inaccuracies Two Sides noted in a scathing indictment of Toshiba:
• Toshiba seems to have ignored the environmental impact of electronic communications. Just saying you are eliminating print and paper really does not mean you are necessarily helping the planet. It’s a lot more complex than that. If the alternative is, for example, electronic communication, then what is the environmental impact of this? Greenpeace has identified electronic waste as the fastest growing component of the municipal waste steam.
• Toshiba has linked paper use to deforestation (or killing trees and destroying forests) when, in fact, responsibly made paper can be a sustainable way to communicate. Paper is a highly recycled commodity in Europe, with a recycling rate approaching 70 percent. Does Toshiba recycle their products so effectively? We think not.
• Paper is based on wood, a natural and renewable material. Electronic equipment, ink and toner cartridges, including those with the Toshiba brand, are made mostly from non-renewable resources and are not so easily recycled. Has Toshiba considered the life cycle of all their own products before professing expertise on others?
Noted publication industry blog Dead Tree Edition took an irreverent poke at Toshiba's No-Print campaign, which includes a video of a Toshiba employee in a tree suit marking the date on his paper calendar ("Dude, that could be your cousin you're writing on"). The blog also noted that Toshiba exhibited at drupa last month, and succinctly asked, "Why is it necessarily better for the planet to read a report on an electricity-burning computer than on sheets of paper?"