Toshiba Irks Printing Community with No-Print Day
The Toshiba campaign purports to encourage, educate and challenge individuals and companies to commit to one day of no printing and raise the awareness of the impact printing has on the planet. The company sells, among other things, copiers and printers to the business office space.
“Toshiba claims that our industry has failed ‘to make the link between printing waste and its negative impacts on our landfills, natural resources and the environment,' " Makin added. “Our industry has long led the way utilizing sustainable processes. The primary raw material for printing is paper, which comes from trees, which are a renewable resource—so renewable that today, our country has 20 percent more trees than it did on the first Earth Day, which was held more than 40 years ago.