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A slam dunk victory for the ladies? Not so fast. Kodak doesn’t value flash (no pun intended) over substance.
Jeff Hayzlett, vice president and chief business development officer for Kodak, sat with representatives of both teams in executive briefings to relate the company’s desired message.
Hydra, the men’s team, attended the meeting en masse and absorbed Hayzlett’s instructions. Empresario, the women’s team (plus Gene Simmons), sent two representatives who talked instead of listened.
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- Companies:
- Eastman Kodak
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