Protecting Freedom Of Press, Printing —Cagle
Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments
A slam dunk victory for the ladies? Not so fast. Kodak doesn’t value flash (no pun intended) over substance.
Jeff Hayzlett, vice president and chief business development officer for Kodak, sat with representatives of both teams in executive briefings to relate the company’s desired message.
Hydra, the men’s team, attended the meeting en masse and absorbed Hayzlett’s instructions. Empresario, the women’s team (plus Gene Simmons), sent two representatives who talked instead of listened.
“Getting the word out to consumers about high-priced ink was a major thing for us,” Hayzlett said. “That is why we stressed it during the executive briefing. The guys got it; the women’s team did not.”
Alas, Empresario lost, and Simmons was canned.
« Previous 1 2 3 All
- Eastman Kodak